UI/UX design & conversion optimization

Experiences that convert: UX design for B2B e-commerce

We design B2B online stores that provide orientation, create trust and sell. As a UX agency with teams in Hamburg and Berlin, we combine research, structure and design to create clear shopping experiences. The result: comprehensible user guidance, measurably higher conversion rates and efficient systems in the long term.

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Let's talk!

Leon Schumacher | Teamlead Commerce

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BREE logo
Siemens Energy Logo
Hagebau logo
DIHK Logo
FBI Logo
EVONIK Logo
R+V Logo
Edeka logo
Schneider logo

More orientation, more trust, more sales

With over 20 years of project experience, we combine UX strategy, design and technical implementation to create a consistent experience - from the first visit to completion. Our teams in Hamburg and Berlin translate complex B2B structures into clear user paths and create measurable results that are also technically sustainable.




Focus on user guidance

Focus on user guidance

We create orientation through logical information architectures and intuitive user guidance, from the first click to conversion.

Clarity as a strength

Clarity as a strength

Graduated prices, variants, technical details: we translate B2B complexity into clear presentations and purchasing decisions, visually, functionally and in a structured manner.

Optimization with a system

Optimization with a system

We measure, test and improve continuously. We use data-based analyses, A/B tests and UX KPIs to create a reliable basis for decision-making.

Procedure

How we work

01

Requirement Workshop

Together we record requirements, user needs and goals - the basis for a well-founded UX concept.

02

Wireframes & prototyping

Ideas are visualized at an early stage. Wireframes create a common orientation and form the basis for the design.

03

Collaboration & feedback

Transparent communication and close coordination with your team ensure that every decision remains comprehensible.

04

Iterative design

Regular tests and adjustments make UX tangible. The result is a design that is consistently oriented towards the user.

05

Visual design

Clear, functional, brand-appropriate - we develop UI designs that are aesthetically pleasing and encourage interaction.

06

UX optimization

We continuously improve structure, usability and conversion on the basis of real user data.

Services & use cases

UX & conversion for complex B2B stores

Our services combine strategy, design and optimization - from the initial analysis to ongoing operation. As a UX agency with teams in Hamburg and Berlin, we work closely with development and marketing to create holistic user experiences.

  • UX strategy & research
  • UI design & prototyping
  • Conversion optimization & A/B testing
  • Information architecture & navigation
  • Product detail pages & configurators
  • Search & filter design
  • Design systems & component libraries
  • Usability tests & analytics

How we lead projects to success

From self-service portals to B2B marketplaces and collaboration platforms - our references show how companies are successfully shaping their digital networking.

Hückmann-1-with-logo

Hückmann

A modern B2B online store with Navision integration.

View reference
Orthegroh

ORTHEGROH

New B2B store with Dynamics 365 Business Central integration.

View reference
DIHK-1

DIHK

Online store for digital learning and examination materials.

View reference

FAQs

Frequently asked questions

We plan around 3-6 weeks for initial quick wins - including analysis, hypotheses, prototypes and tests. A complete UX/UI rebrush with design system takes 8-16 weeks, depending on the scope. We work step by step so that optimizations go live early and take effect.
We define clear KPIs such as conversion rate, shopping cart value or lead rate. With the help of GA4, Clarity or Hotjar, we analyze user behavior and test hypotheses. Before/after comparisons and experiments show which measures have a measurable effect.
Our designs follow the WCAG 2.1 guidelines (contrast, focus, keyboard usage, ARIA). GDPR-compliant tracking and consent management are standard. We carry out accessibility audits on request and document the results in the design system.
We deliver designs in Figma and Storybook and work closely with Development and QA. Whether React, Next.js or Tailwind - we integrate ourselves into existing setups. On request, our dev teams can take over the technical implementation directly.
We use GA4, Clarity or Hotjar for research and analysis, Figma for prototyping, A/B frameworks for testing and Storybook for documentation. As an online store design agency, we integrate existing tools and processes - without changing systems.