One platform for all members
The new ORTHEGROH store unites all members on a common platform. It enables quick access to products, services and specialist content - with personalized authorizations and self-service functions.
For the ORTHEGROH purchasing cooperative, P&M developed an integrated B2B platform based on Ibexa DXP that digitally connects members, products and services. Following the merger of EGROH and ORTHEG, a central digital foundation was created: a combined B2B store with a self-service portal, specialist information and industry-specific services - fully integrated into ERP and DMS. The aim was to create a solution that seamlessly combines procurement, information and service.

The new ORTHEGROH store unites all members on a common platform. It enables quick access to products, services and specialist content - with personalized authorizations and self-service functions.
Microsoft Dynamics 365 Business Central and the DMS were connected directly via the B2B Connector. Product and customer data is automatically imported, maintained and synchronized.
The Ibexa Digital Experience Platform combines content and commerce in a scalable solution. It forms the basis for personalized member portals and dynamic content - all on one technological platform.

Challenges
The merger of two purchasing cooperatives meant that existing systems, data and authorizations had to be harmonized - without interrupting ongoing operations.
In close cooperation with ORTHEGROH, P&M implemented a fully integrated digital experience platform based on Ibexa DXP - including ERP and DMS connection, PIM integration and automated data processes.
Joint development of a scalable architecture for DXP, ERP, PIM and DMS - with a focus on data quality and future-proofing.
Merging inventory data from several systems into a uniform structure with a new number range and unique attributes.
Connection of Microsoft Dynamics 365 Business Central and the DMS via the B2B Connector for automated processes and real-time data.
Transfer of existing accesses, rights and roles for seamless continued use after go-live.
Technical mapping of numerous variants, additional fields and medical attributes in an intuitive user interface.
Integration of service functions such as order history, contact management, favorites lists and member information - all via a uniform interface.
Result
ORTHEGROH benefits from a high-performance, integrated B2B platform that automates processes, consolidates data and noticeably relieves members in their day-to-day work. The result: high acceptance, reduced administration and a stable foundation for future digital services.
Standardized platform for over 1,500 member companies
Automated data processes and self-service functions
