New B2B store with Dynamics 365 Business Central integration

Customer:ORTHEGROH eG
Industry:Health

For the ORTHEGROH purchasing cooperative, P&M developed an integrated B2B platform based on Ibexa DXP that digitally connects members, products and services. Following the merger of EGROH and ORTHEG, a central digital foundation was created: a combined B2B store with a self-service portal, specialist information and industry-specific services - fully integrated into ERP and DMS. The aim was to create a solution that seamlessly combines procurement, information and service.

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One platform for all members

The new ORTHEGROH store unites all members on a common platform. It enables quick access to products, services and specialist content - with personalized authorizations and self-service functions.

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Complete system integration

Microsoft Dynamics 365 Business Central and the DMS were connected directly via the B2B Connector. Product and customer data is automatically imported, maintained and synchronized.

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Future-proof architecture with Ibexa DXP

The Ibexa Digital Experience Platform combines content and commerce in a scalable solution. It forms the basis for personalized member portals and dynamic content - all on one technological platform.

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Challenges

Complex fusion. High data diversity. One digital platform.

The merger of two purchasing cooperatives meant that existing systems, data and authorizations had to be harmonized - without interrupting ongoing operations.

  • Consolidation of product and customer data from multiple ERP, DMS and PIM systems
  • Transfer and migration of existing user rights and logins
  • Technical mapping of complex product variants and medical attributes
  • Ensuring consistent data quality with high data volumes
Implementation

Ibexa DXP at the heart of the new platform

In close cooperation with ORTHEGROH, P&M implemented a fully integrated digital experience platform based on Ibexa DXP - including ERP and DMS connection, PIM integration and automated data processes.

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System analysis & architecture design

Joint development of a scalable architecture for DXP, ERP, PIM and DMS - with a focus on data quality and future-proofing.

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Data migration & consolidation

Merging inventory data from several systems into a uniform structure with a new number range and unique attributes.

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ERP and DMS integration

Connection of Microsoft Dynamics 365 Business Central and the DMS via the B2B Connector for automated processes and real-time data.

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User rights & login system

Transfer of existing accesses, rights and roles for seamless continued use after go-live.

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Product structure & variant management

Technical mapping of numerous variants, additional fields and medical attributes in an intuitive user interface.

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Portal structure & self-service functions

Integration of service functions such as order history, contact management, favorites lists and member information - all via a uniform interface.

Result

A central platform. For members. For efficiency. For the future.

ORTHEGROH benefits from a high-performance, integrated B2B platform that automates processes, consolidates data and noticeably relieves members in their day-to-day work. The result: high acceptance, reduced administration and a stable foundation for future digital services.

  • Standardized platform for over 1,500 member companies

  • Automated data processes and self-service functions

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