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A new online store for table tennis enthusiasts.

B2B
System Integration
UI/UX Design
Customer:CONTRA-Sport Table Tennis Service Koschnick & Sohns GmbH
Industry:Trade

P&M relaunched the online store for CONTRA on Shopware 6. The new, user-oriented store boasts a clear structure, modern design and an individually developed bat configurator for customized table tennis bats. P&M was responsible for the concept, UX design and technical implementation - for a precise, high-performance shopping experience.

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Migration to Shopware 6

The existing Magento store was completely migrated to Shopware 6. All relevant data, processes and structures were seamlessly transferred and transformed into a modern technical foundation.

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Individual club configurator

The highlight of the new store is the interactive racket configurator. Customers can put together individual rubbers, blades and grips - including a direct preview and dynamic price calculation.

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UX design & customer journey

Together with the CONTRA team, P&M developed a new customer journey that simplifies purchasing decisions. Optimized filters, clear navigation and a fast checkout sustainably increase the conversion rate.

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Challenges

Technical migration meets product innovation

The aim was to combine the migration to a modern store architecture with an individual product configuration. Existing processes, data and logics had to be integrated and UX and performance optimized at the same time.

  • Migration from Magento 1 to Shopware 6 without data loss
  • Development of a complex but intuitive product configurator
  • Ensuring fast, responsive user guidance
  • Standardization of design, brand presence and system integration
Implementation

From the idea to a high-performance e-commerce solution

P&M supported CONTRA from the strategic planning to the go-live. Through iterative workshops and a clear UX/UI concept, a modern, high-performance online store with a focus on functionality and experience was created.

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Workshops & requirements definition

Joint development of product requirements and store goals in various workshop formats.

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UX Design & Wireframing

Development of wireframes based on the defined customer journeys and user stories.

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UI Design

Design of a modern look & feel with a clear visual language and sporty brand character.

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Development & Integration

Realization of the new store and implementation of the product configurator in Shopware 6 with optimal performance.

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System integration & testing

Integration of external systems and interfaces, quality assurance and performance optimization.

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Go-live & Monitoring

Successful launch of the new store including monitoring and continuous development.

Result

A modern store with a personalized shopping experience

The new CONTRA online store offers an optimized user experience, a stable technical basis and an innovative product concept. Customers can configure their racket individually and benefit from a fast, inspiring shopping experience - on all devices.

  • Successful migration to Shopware 6 with modern UX/UI design

  • Individual table tennis bat configurator with live preview

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