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Future-proof product data strategy with Akeneo PIM

Customer:Batteries distribution Winfried Hückmann GmbH
Industry:Trade

With Akeneo PIM, Batterien-Vertrieb Hückmann creates the basis for efficient data processes, consistent product information and a scalable digital strategy.

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Central data source

All product information is consolidated in Akeneo PIM - as a "single source of truth" for webshop, print and partner communication.

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Higher data quality

Standardized processes, clear responsibilities and structured data maintenance increase the consistency and reliability of product data.

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Efficient workflows

Automated interfaces between ERP, PIM and external systems reduce manual effort and speed up publication processes.

Hückmann PIM-Case-1

Challenges

Visibility and lead generation in the logistics environment

Wedolo's existing online presence offered potential in terms of structure, visibility and conversion optimization. The challenge was to translate reach into qualified leads and registrations in a targeted manner.

  • Maintaining existing SEO rankings during the relaunch
  • Increasing the conversion rate through targeted UX optimization
  • Integration of SEA campaigns for traffic scaling
  • Standardization of brand presence and user guidance
Implementation

From analysis to a high-performance website

P&M relied on a holistic approach of analysis, design and marketing. Workshops, UX audits and data-based decisions resulted in a website that is convincing - technically, visually and commercially.

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Strategy & SEO setup

Development of the content and keyword strategy to increase organic reach in the long term.

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UX analysis & workshops

Analysis of the existing information architecture, definition of new user paths and target group requirements.

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UX Design & Wireframes

Creation of clear, user-centered structures and functional wireframes.

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UI Design & Styleguide

Development of a modern look & feel with consistent brand management and responsive presentation.

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Performance Marketing

Implementation of Google Ads, Microsoft Ads and Meta Ads campaigns with a focus on conversion rate and ROI.

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Monitoring & optimization

Ongoing evaluation of KPIs, testing and fine-tuning for maximum efficiency.

Result

More reach, more leads, more impact

The new Wedolo website impresses with clear communication, fast loading times and strong conversion performance. Targeted SEO and SEA measures significantly increased organic rankings and registrations.

  • +330% more platform registrations and app downloads

  • Over 800 new keyword rankings thanks to SEO restructuring

Hückmann PIM-Case-2