B2B E-<commerce consulting

Strategy meets technology: digital sales models that work

Digital commerce projects in B2B require more than just a store. You need a clear strategy, deeply integrated systems and processes that create real customer experiences. P&M combines strategy, technology and humanity for e-commerce that really drives your business forward.

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Leon Schumacher | Teamlead Commerce

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Your path to sustainable B2B e-commerce success

B2B e-commerce is complex - pricing logic, role models and integrations present companies with particular challenges. Our advice creates clarity and impact.
Strategy meets implementation

Strategy meets implementation

We develop holistic e-commerce strategies and implement them with the appropriate platforms and architectures.
Deep system integration

Deep system integration

Whether ERP, CRM or PIM - we create smooth data flows and processes that connect sales, marketing and service.
AI roadmap

AI roadmap

Together, we identify potential for automation and smart assistance - from product data maintenance to order management.
Procedure

How we work together with you

01

Analysis & target definition

We record your initial situation, market position and system landscape. On this basis, we clarify the goals, requirements and key performance indicators of your B2B e-commerce project.

02

Strategy & concept development

Together, we develop a future-proof e-commerce strategy - with clear action paths, prioritized use cases and a technical roadmap.

03

Technology & architecture consulting

We evaluate systems, platforms and integration approaches. Whether ERP, CRM or PIM - we create a basis for decision-making for a secure, scalable architecture.

04

Validation & decision support

We check feasibility and cost-effectiveness, create proof-of-concept concepts and support you in the selection of partners, technologies and implementation models.

Services

Our services at a glance

Our B2B e-commerce consulting covers all phases of your digital sales strategy - from conception to technical integration.
  • Strategic e-commerce consulting & target definition
  • Selection & evaluation of platforms and systems
  • Architecture design & integration concepts (ERP, CRM, PIM)
  • UX & customer journey optimization
  • Process automation & AI enablement
  • Rollout, governance & change management

How we lead projects to success

From self-service portals to B2B marketplaces and collaboration platforms - our references show how companies are successfully shaping their digital networking.

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Hückmann

A modern B2B online store with Navision integration.

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Orthegroh

ORTHEGROH

New B2B store with Dynamics 365 Business Central integration.

View reference
DIHK-1

DIHK

Online store for digital learning and examination materials.

View reference

FAQs

Frequently asked questions about B2B e-commerce

B2B processes are more complex: prices are customer-specific, shopping baskets are large, approvals and role models are mandatory and ERP data must flow in real time. B2C mechanisms only work to a limited extent here. Our advice is therefore strictly geared towards your sales process - not generic store standards.

We always build the e-commerce architecture around your ERP. Price logic, availability, customer-specific catalogs and workflows remain central. Whether Microsoft Dynamics, SAP, Infor, proAlpha or an older system: we develop a stable, maintainable integration layer that can be scaled at a later date.