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Digital visibility and performance for the logistics sector

Software Engineering
Performance Marketing
UX/UI Design
Customer:Wedolo Betriebsgemeinschaft mbH
Industry:Logistics

P&M designed and implemented the relaunch of the corporate website for Wedolo - including a new SEO, SEA and performance marketing strategy. With a modern UX/UI design and data-driven marketing, a clearly structured, digital brand presence was created that measurably increased reach, conversion rates and registrations. The aim was to further strengthen Wedolo's position as a leading provider of digital logistics solutions.

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SEO strategy & content restructuring

For the relaunch, content was analysed, SEO-optimized and prioritized according to keyword potential. New service pages and thematically relevant blog articles sustainably increase visibility in organic searches.

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Conversion-optimized performance marketing

High-quality traffic was generated with targeted Google, Microsoft and Meta Ads campaigns. Conversion tracking and continuous optimization increased the number of registrations by 330%.

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UX & Mobile First Design

The website was consistently designed according to "mobile first" principles. Structure, readability and loading times have been optimized to ensure a smooth user experience on all devices.

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★★★★★
P&M is characterized by excellent technical expertise and strategic know-how in online marketing. With their support, we were able to considerably improve the digital positioning and promotion of our B2B logistics platform and significantly increase our performance. We particularly appreciate the reliability, structured way of working and the competent contact persons who are available to us during the collaboration. We can recommend P&M without reservation and look forward to continuing our successful collaboration in the future.
david-kohn
David Kohn
Wedolo
Wedolo-Case-1

Challenges

Visibility and lead generation in the logistics environment

Wedolo's existing online presence offered potential in terms of structure, visibility and conversion optimization. The challenge was to translate reach into qualified leads and registrations in a targeted manner.

  • Maintaining existing SEO rankings during the relaunch
  • Increasing the conversion rate through targeted UX optimization
  • Integration of SEA campaigns for traffic scaling
  • Standardization of brand presence and user guidance
Implementation

From analysis to a high-performance website

P&M relied on a holistic approach of analysis, design and marketing. Workshops, UX audits and data-based decisions resulted in a website that is convincing - technically, visually and commercially.

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Strategy & SEO setup

Development of the content and keyword strategy to increase organic reach in the long term.

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UX analysis & workshops

Analysis of the existing information architecture, definition of new user paths and target group requirements.

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UX Design & Wireframes

Creation of clear, user-centered structures and functional wireframes.

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UI Design & Styleguide

Development of a modern look & feel with consistent brand management and responsive presentation.

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Performance Marketing

Implementation of Google Ads, Microsoft Ads and Meta Ads campaigns with a focus on conversion rate and ROI.

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Monitoring & optimization

Ongoing evaluation of KPIs, testing and fine-tuning for maximum efficiency.

Result

More reach, more leads, more impact

The new Wedolo website impresses with clear communication, fast loading times and strong conversion performance. Targeted SEO and SEA measures significantly increased organic rankings and registrations.

  • +330% more platform registrations and app downloads

  • Over 800 new keyword rankings thanks to SEO restructuring

Wedolo-Case-2