The store is directly connected to the ERP system via the B2B connector. This means that prices, stock levels and customer data can be called up in real time - for an individual and up-to-date display for each customer.
The advanced search is based on Apache Lucene and enables targeted filtering according to technical parameters such as voltage, capacity or weight. The professional search allows users to order directly from the results.
In the integrated customer center, authorized users can independently manage their company's access and contact persons. Functions such as express ordering, favorites or top 10 lists simplify recurring orders.
Decision in favor of Ibexa as DXP with native ERP connectivity, modular structure and editorial flexibility.
The four-level catalog structure from Navision was adopted and supplemented with intelligent filter and search options.
The B2B connector was used to connect directly to Dynamics NAV - for real-time prices, stock levels and order information.
Integration of Apache Lucene search technology for querying complex technical product data.
Development of a protected area in which customers can manage internal users, maintain favorites and optimize ordering processes.
The CMS enables role-based assignment of rights and differentiated views for internal teams and customer groups.
Result
Hückmann's new B2B store combines customer experience with process intelligence. Thanks to ERP integration, search optimization and service functions, customers benefit from real-time information and intuitive workflows.
Real-time data from Navision for individual customer views
Simplified ordering processes thanks to professional search and customer center
