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Digital brand presence for mental health and organizational development

Software Engineering
UI/UX Design
Customer:Fürstenberg Institute GmbH
Industry:Health

As part of the strategic realignment, P&M developed a new corporate website for the Fürstenberg Institute as a central element of the brand identity. The aim was to strengthen the dialog with the company, managers and employees and to bring the brand values to life digitally. The new platform combines clear communication, modern design and technical flexibility to create an intuitive, user-centered experience - with a focus on comprehensibility, trust and a positive user experience.

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User-centered UX design

Through targeted UX workshops, the website was consistently aligned with the needs of the target groups. Intuitive navigation and a clear information structure ensure orientation and trust.

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New UI & brand identity

The new look and feel presents the Fürstenberg Institute in a modern, clear and self-confident way. Visual consistency and a generous design create an authentic brand presence with a high level of recognition.

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Technical flexibility through WordPress

The implementation in the WordPress CMS enables the institute to maintain content independently and design individual components flexibly - for maximum editorial freedom.

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Challenges

Digital strategy meets user focus

The website should not only represent the Fürstenberg Institute in a modern way, but also position it as a partner for mental health and organizational development. To achieve this, communication, design and functionality had to be rethought.

  • Development of a clear, user-friendly information architecture
  • Translation of the brand mission statement into a digital design system
  • Flexible technical structure for editorial independence
  • Responsive design with consistently high UX on all devices
Implementation

From strategy to digital brand experience

P&M developed the cloud portal as part of the Fürstenberg Institute's digital strategy. Workshops, design iterations and technical integration resulted in a platform that combines functionality, security and user orientation.

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Strategy & target definition

Analysis of the existing website, definition of target group needs and formulation of content guidelines.

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Workshops & requirements analysis

User needs, communication goals and technical requirements were defined in joint sessions.

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UX Design

Development of a clear information structure with a focus on accessibility, readability and user guidance.

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UI Design

Design of a modern, visually coherent interface with a focus on clarity and brand identity.

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Implementation & WordPress development

Development of the modular CMS structure, which enables design flexibility and simple content management.

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Hosting & Go-live

Setting up a secure managed hosting setup and training editors for independent content maintenance.

Result

Clarity, trust and digital brand strength

The new corporate website positions the Fürstenberg Institute as a modern and competent partner for companies. It combines intuitive navigation, contemporary design and technical flexibility - a digital presence with substance and attitude.

  • Strong brand presence through UX and UI redesign

  • Flexible, editorially independent website based on WordPress

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